Chinese luxury consumption growth in overheated controversy
In the economy is not developed second-tier Chinese cities over the past two years has attracted many top international brands into luxury consumer market also began “climbing” momentum. Who are the main force luxury consumer? Luxury consumption growth is good or bad
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Beautiful an attractive luxury became a symbol of wealth and taste
International top brands group
On March 12, is located in the North ahead of a Cartier watch shop in shopping mall opened, which is one of the top international brands in Hebei province, opened its first store. Cartier is the enjoyment of “the Emperor’s Jewelers, jeweler’s Emperor” leader in the world of jewellery and watches, prices are very expensive, tens of thousands of to hundreds of thousands of millions of Yuan of Haute Horlogerie, naturally not everyone can afford it.
Many world-renowned brands have been in second-tier Chinese cities set up a shop or counter. Reporters saw first world Plaza, Dunhill, and CANALI (Connery), MaxMara, and HUGO BOSS, CERRUTI1881, a.Testoni (iron lion Tony), PAUL&SHARK (sharks) and other brands are already stationed, and occupied the Mall Gold site. Because expensive international brands are also playing a luxury label, it is understood that the luxury consumption already have a clustering effect, buying groups and sales have stabilised.
According to first world Plaza Sun Yaqing, General Manager introduction and the first high-end luxury brand is better than some domestic brand sales, they all have their own members, relatively stable sales. “These luxury goods by good quality and excellent services to attract consumers, though expensive, people are willing to try”, Sun Yaqing believes that from a long-term perspective, the international brand market prospects are good.
“Luxury foreign city card is internal vane, mainly due to luxuries to promote fashion index throughout the city are a great help. “The first official said.
Who are the main force of consumption
A shirt priced at thousands of international brands, a watch on the hundreds of thousands of Yuan, can someone buy it, have been questioned by many. But question is questioned, the sale of these brands is good. This reporter has learned, in the VIP customers in these top international brands, most of the purchasing power of VIP customer is around 35 years old young man.
According to business people introduced, luxury consumers roughly is divided into three class: a is rich of consumers, these people has quite of wealth accumulated, pursuit of is high quality life; II is some “middle-class”, these people monthly income in million Yuan above, and are has fixed of luxury consumption spending; three is months income thousands of Yuan of white-collar, may they one months of income also enough buy a article brand scarf of, but they willing saved Xia several months of income to purchase a himself like of luxury.
Reporters learned that despite the people who buy luxury goods, but buy high-end goods, quantity is limited. “A lot of people buying luxury brands, is a means, such as the Omega watch, many people are willing to spend 350,000 to buy one, but it really takes more than 100,000 yuan, is very limited. Most consumers are high-grade brand goods or luxury goods with low prices. But there is no doubt that more and more luxury brand, Shijiazhuang, on the consumer market will play a role in upgrading. “City Merchants Association said.
There is not rich and extravagant King of the complicated perpetual calendar watch
Luxury meets the needs of some people, but for most consumers, buying luxury goods is still an unattainable thing.
In the case of most people are not rich, consumption of luxury goods whether or not? Reporter interview a few members of the public. The view was expressed that Chinese people are not rich enough, even a few so-called “monopoly”, from the international rich, there are many gaps, the Chinese people also enjoy the luxury of time. Others believe that, better than nothing, should have the products to meet the needs of people of various levels, consumption can also stimulate domestic demand, as long as the transaction legal, who has the right to interfere.
Municipal Contractors Association concerned noted that before rich and extravagant, is not conducive to harmony. Luxury goods consumption growth speed, a large reason is that public opinion to promote, indiscriminate bombings of foreign brands, domestic exhibitions one after another, in hot pursuit of the media, express alienation and immature consumer psychology of the consumer market.
Hebei University of Economics and business Professor Ma Shengxiang said, for the Chinese, most of luxury also in clothing, perfumes, watches, handbags and other personal items, while in Europe and the United States, houses, cars, tourism is all luxury. This shows that China is still not rich enough, on the other hand also reflects a different lifestyle. He believed that under the current situation, rational Guide and luxury consumption should be treated, but for luxury without intervention, should be subject to market rules.
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